Practical Internal Marketing for a Dental Sleep Program
Recently I was presented an opportunity to guest blog for an influential online publications in the respiratory space RTSleep World. I really enjoyed the opportunity to participate with the team there and hope the article meets their need. The question that I was trying to answer is one I hear all the time from dental teams that either are considering starting a sleep apnea treatment program, or one that started but just can’t seem to get the program off the ground. “How do I talk about dental sleep treatment to my dental patient and how do I qualify patients for Sleep Apnea Treatment?”. To be followed by “How can I tell if there are any sleep apnea patients in my practice in the first place?”.
I think that the most frustrating condition is the second one. The team has been trained but the program is not starting the way it should because the dental team doesn’t know how to identify a patient or does not have sufficient grasp of the topic to engage with patients with the sleep apnea message.
I put together this two step process that I think helps to settle the team around sleep apnea treatment and the care that can be provided in their dental office. Once the team is on the same page they really deliver.
I will be at the American Academy of dental sleep medicine meeting for the weekend. I will be working with my friends at WhipMix chatting about sleep apnea and organizing overnight trials of the Nox T3. If you are in the area we will be in booth 734, please drop by, I would like to see you.
Clich here to head over to RTSleep World and read the full article. I am interested in your thoughts on it